About IRVINS: IRVINS Salted Egg is a premium snack brand known worldwide for our #DangerouslyAddictive salted egg snacks. We are Singapore’s #1 snack brand; we launched in the US one year ago and have experienced explosive growth since we entered the North American market.

Since our launch, we've received critical acclaim from Forbes, Esquire, Eater, Food + Wine; our celebrity fans include David Chang, Michelle Phan, and Cardi B.

Not seeing what you're looking for? We're always looking for great talent! Email us at us-career@eatirvins.com and we'll keep your resume on file for future opportunities.

 

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Description: Marketing & Retail Director, IRVINS North America

Oversee all marketing and retail operations for IRVINS, Singapore’s #1 snack brand.

Location: Remote/Work from Home. Los Angeles & Orange County area residents will be given priority consideration.

Commitment: Full time/40 hours per week with occasional meetings in the evenings or early mornings  for Singapore time zone (SGT). Occasional weekends required for trade shows and special events.

Requirements: 

• Exceptional organizational, writing, and communication skills
• 7+ years of relevant work experience; consumer brand experience preferred; Startup CPG experience highly preferred.
• High proficiency in Excel/Google Sheets/Google suite/MS suite
• Ability to learn quickly and adapt to the rapidly changing needs of a startup
• Thorough understanding of marketing strategies and tactics
• Knowledge and understanding of marketing channels including CPG trade marketing, digital marketing, PR, social media platforms and influencer marketing
• Proven experience building creative and data-driven brand marketing strategies and campaigns
• Experience managing third-party vendors, agencies, and freelancers
• Excellent verbal and written communication skills
• Ability to build and maintain effective working relationships and communication with all stakeholders, internal and external
• Impeccable attention to detail/accuracy with a high bar for excellence
• Self-motivated and goal oriented with the ability to coach and develop a team to achieve desired results
• Organized, creative, and passionate about snacks and consumer behavior
• Metrics/KPI-driven with the ability to grow our audience and consumer base: monitor and evaluate the effectiveness of various marketing spends, and absorb key learnings to better improve the allocation of marketing budget in the future
• Energetic and willing to learn and grow

Scope of Work:

• Create and execute marketing strategies to drive the company’s brand forward including seasonal Marketing Plan and Marketing Budget
• Oversee the development and effective use of marketing materials and collateral
• Trade Support: Support launches and drive velocity at key retailers including Costco, Safeway, Albertsons, ethnic grocery, and online channels
• Retail Operations
• Oversee the buildout of our pop up and permanent stores throughout the US (LA, NYC, other major metro markets)
• Hire and oversee a Retail Manager
• Oversee the creation of assets and messaging for advertising of all digital platforms, promotions, collateral, and other brand communication platforms; ensure messaging is relevant, engaging, and timely
• Collaborate with Singapore design team ensure brand guidelines, voice, and aesthetic are applied to all advertising, photography, and content across all platforms
• Cross-functional collaboration with Sales, Supply Chain, Operations, Finance, and Singapore Global teams
• Direct and hire support as needed: PR agency, creative agency partners, contractors, content-producing networks, measurement platforms, and other key vendors to deliver creative assets, holding them to delivery timelines and budgets
• Lead the development of the company’s digital and social media strategy
• Oversee the website including branding, product and category content, and digital asset library
• Oversee the coordination of all major trade shows including setup and show operation
• Build and develop the Retail Operations and Marketing team as needed
• Perform other job-related duties as assigned

Travel: Some travel required, 3-5x per year

Reports to: SVP, North America

If interested, submit a resume with a brief cover letter to: us-career@eatirvins.com with MARKETING & RETAIL DIRECTOR in the subject line.

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Description: Brand Ambassador for IRVINS Pop-Up Shop

We're opening our first standalone store in the US! We are looking for Brand Ambassadors to work at our Holiday Pop-Up Shop.

Location: Los Angeles, CA - Century City 

Commitment: Flexible. 20 to 40 hours per week. Store hours are between 10am to 9pm, 7 days a week. On-site Parking is eligible for reimbursement.

Requirements: 

• Natural service orientation, someone who enjoys “helping” customers and partners
• Experience in retail store sales
• A strong understanding of food and flavors - you should love snacks and be able to explain what makes IRVINS so delicious and delightful!
• Strong grasp of social media (Tiktok, Instagram, Facebook)
• Availability to work shifts during store hours: Store hours are between 10am to 9pm, 7 days a week. Multiple shift options available.

Scope of Work:

• Store opening and closing duties
• Educate and assist customers; deliver excellent Customer Service experience to all customers visiting the stores
• Develop and maintain strong product knowledge 
• Perform sales transactions, upselling of merchandises and cashier duties
• Be a Brand Ambassador and at all times while portraying a professional and customer-oriented image

Reports to: Brand Director

If interested, submit a resume with a brief cover letter to: us-career@eatirvins.com with BRAND AMBASSADOR in the subject line.

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Description: Social Media Intern

Social media management, content creation, and influencer coordination. This role is ideal for someone who seeks a growth path in social media and/or marketing. 

Location: 100% Remote. CA, TX, CO applicants preferred

Commitment:

• Part time, potential to grow into full time role
• Must provide some regular availability between 9am-5pm CST
• You will occasionally be required to attend meetings with Singapore (6am to 9am CST or 7pm - 10pm CST)
• Some travel and weekends for events

Required: 

• Exceptional organizational, writing, and communication skills
• Strong grasp of social media
• Ability to learn quickly and independently
• A passion for gourmet snacks/passion for food
• Creative with a strong sense of humor
• Ability to work in a fast-paced environment
• College degree or currently enrolled in a 4 year degree program; Marketing or Media Studies preferred
• Must be US Citizen or have work visa

 Scope of Work:

• Social Media: content creation and community management across all our Social Platforms (Tiktok, Instagram, Facebook, Pinterest)
• Content creation - create graphics and lifestyle photography/video for use across social mediums and digital ads
• Outreach to VIPs & Influencers - conduct outreach, nurture and manage relationships and oversee gifting programs
• Brand Ambassador/Event Rep - participate and assist in offsite special events, in-store demos, and trade shows; visit stores and partners in local area (pending availability)
• In-store Merchandising - visit stores, take photos, confirm pricing and signage
• Graphic Design (preferred but not required) - design work for printed and digital marketing materials (i.e. postcards, signage, sell sheets, web & email graphics)
• General Admin Support - support the US team with miscellaneous duties

Reports to: Brand Director

If interested, submit resume with a brief cover letter to: us-career@eatirvins.com with SOCIAL MEDIA INTERN in the subject line.